Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Promotional Management

Contributor(s): Material type: TextPublication details: Prentice Hall, 1986Description: 578ISBN:
  • 013731258X
Contents:
Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
Summary: Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/2 GOV (Browse shelf(Opens below)) 1 Available 9780000015853

Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.

Preface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index.

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