Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Advertising Management / Third Edition

Contributor(s): Material type: TextPublication details: Prentice Hall International, 1987Edition: 3rdDescription: 564ISBN:
  • 130160490
Contents:
Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.
Summary: Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 659.1 AAK (Browse shelf(Opens below)) 1 Available 9780000016379

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

Preface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index.

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