Readership Research and the Planning of Press Schedules
Material type:
TextPublication details: Gower Publishing, 1988Description: 186ISBN: - 566050714
Contents:
Summary: Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 659.13 CON (Browse shelf(Opens below)) | 1 | Available | 9780000019653 |
Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
Preface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
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