Essentials of Marketing / Text and Cases Second Edition

Contributor(s):

Lancaster Geoffrey A
Massingham Lester

Material type:

TextPublication details: Mcgraw Hill Book Company, 1993Edition: 2ndDescription: 502ISBN:

77077288

Summary: Essential reading for all introductory courses in marketing. Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 LAN (Browse shelf(Opens below))	1	Available	9780000021854

Essential reading for all introductory courses in marketing. Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index.

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Essentials of Marketing / Text and Cases Second Edition