Statistics for Marketing

Contributor(s):

Rodger Leslie W

Material type:

TextPublication details: Mcgraw Hill Book Company, 1984Description: 280ISBN:

70847282

Summary: The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	519.5/024658 ROD (Browse shelf(Opens below))	1	Available	9780000025784

The writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Statistics for Marketing