Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing

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TextPublication details: Butterworth Heinemann, 1993Edition: 1stDescription: 288ISBN:

750606614

Summary: This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	332.10688 ENN (Browse shelf(Opens below))	1	Available	9780000026729

This book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index.

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Cases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing