Being Direct / Making Advertising Pay

Contributor(s):

Wunderman Lester

Material type:

TextPublication details: Random House, 1996Description: 314ISBN:

394540638

Summary: A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/4 WUN (Browse shelf(Opens below))	1	Available	9780000028259

A must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index.

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Being Direct / Making Advertising Pay