Consumer Behavior / Applications in Marketing

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TextPublication details: Sage Publications, 2009Edition: 1stDescription: 334ISBN:

9788132103158

Summary: This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 EAS (Browse shelf(Opens below))	1	Available	9780000029911

This book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. Preface, Acknowledgements, Introduction, Ideas and Explanations in Consumer Research, Consumption Patterns, Customer Loyalty, Stationary Markets, Explaining Decision-Making, Information Processing and Decision-making Market Response, The Retail Context, The Response to Advertising, Index

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Consumer Behavior / Applications in Marketing