Companies and Markets / Understanding Business Strategy and the Market Environment

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TextPublication details: Blackwell Business, 1994Description: 302ISBN:

631190996

Summary: The aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary, Technical Appendix: Theory of Markets, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.4/012 LOW (Browse shelf(Opens below))	1	Available	9780000033277

The aim of this book is to blend the relevant aspects of business policy and industrial economics and to provide students with a powerful new framework for understanding how company strategy relates to the markets in which companies operate. Preface, Introduction, Acknowledgements, Strategic Direction: Background, Horizontal Expansion, Vertical Expansion, Congomerate Expansion, International Expansion, Competitive Strategy and Industrial Economics: Background, Market Entry and Exit, Frameworks for Analyzing Markets and Competitiveness, The Nature and Significance of Cost Effectiveness, The Nature and Significance of Product Differentiation, Summary, Technical Appendix: Theory of Markets, Index.

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Companies and Markets / Understanding Business Strategy and the Market Environment