EMarketing Excellence / Planning and Optimizing your Digital Marketing

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TextPublication details: Rouledge, 2013Edition: 4thDescription: 616ISBN:

9780415533379

Summary: This book is a must-have for any professional looking to plan and implement an e-marketing campaign. Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/72 CHA (Browse shelf(Opens below))	1	Available	9780000033840

This book is a must-have for any professional looking to plan and implement an e-marketing campaign. Preface, Acknowledgements, Introduction to E-Marketing, Remix, E-Models, E-Customers, Social Media Marketing, Site Design, Traffic Building, e-CRM, Managing Digital Marketing, E-Planning, Glossary, Index.

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EMarketing Excellence / Planning and Optimizing your Digital Marketing