Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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In Cold Type / Overcoming the Book Crisis

Contributor(s): Material type: TextPublication details: Houghton Mifflin Company, 1982Description: 400ISBN:
  • 395321603
Contents:
Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
Summary: Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 070.5/0973 SHA (Browse shelf(Opens below)) 1 Available 9780000040213

Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.

Preface and Acknowledgements, Introduction, Book Publishing: Its Present Condition, The Role of the Trade Book Publisher, Getting Books to the Public, The Book Retailer: Little Help from the Publisher, Returns and Remainders, Sales Management, The Alternative: Distribution Through a Merchandising Plan, Wholesaling, Editorial, Don't Forget the Author, The Economics of Publishing, Production Management, Computerization and Management Information and Odds and Ends, Conclusion, Appendixes.

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