Marketing Environment 2007-2008 / The Official CIM Coursebook

Contributor(s):

Oldroyd Mike

Material type:

TextPublication details: Butterworth Heinemann, 2008Description: 354ISBN:

9780750683982

Summary: Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.83 OLD (Browse shelf(Opens below))	1	Available	9780000061706

Welcome to the CIM Course Book, The Nature of the Organization and the Impact of Its Environment, The Micro-Environment, Analysis of the Competitive Environment, The Macro-Environment, The Demographic and Social and Cultural Environment, The Economic and International Environment, The Political and Legislative Environment, The Technical/ Information Environments, Environmental Information Systems - Coping with the Challenge of Environmental Change, Appendices, Index.

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Marketing Environment 2007-2008 / The Official CIM Coursebook