Strategic Market Management / Global Perspectives

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TextPublication details: Wiley, 2010Edition: 1STDescription: 354ISBN:

9780470689752

Summary: This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 AAK (Browse shelf(Opens below))	1	Available	9780000063632

This book is essential reading for students on strategy and marketing courses at undergraduate level as well as MBA. Preface, Acknowledgements, Strategic Analysis, Competitor Analysis, Internal Analysis Creating and Adapting and Implementing Strategy, Alternative Value Propositions, Energizing the Business, Creating New Businesses, Global Strategies, Planning Forms, Index.

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Strategic Market Management / Global Perspectives