Hospitality Sales and Marketing / Fourth Edition

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TextPublication details: 2003Edition: 4thDescription: 568ISBN:

866122532

Summary: Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	647.94/068/8 ABB (Browse shelf(Opens below))	1	Available	9780000054401

Preface, Introduction, Introduction to Hospitality Marketing and Sales, The Marketing Plan: The Cornerstone of Sales, Managing the Marketing and Sales Office, Sales Techniques, Personal Sales, Telephone Sales, Internal Marketing and Sales, Advertising and Public Relations, Marketing, Marketing to Business Travellers, Marketing to Travel Agents, Marketing to Meeting Planners, Marketing to Special Segments, Marketing to Restaurants and Lounges, Marketing Catered Events and Meeting Rooms, Index.

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Hospitality Sales and Marketing / Fourth Edition