Your search returned 19 results.

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Marketing across cultures / Jean-Claude Usunier. by

Usunier, Jean-Claude

Edition: 2rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Europe : Prentice Hall, c1996

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.848 USU.

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Introduction to global sustainable management / Colin Combe. by

Combe, Colin [Συγγραφέας]

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles : SAGE, 2022

Other title:

Global sustainable management

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.4/083.

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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. by

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : Irwin, 1989

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.83 ΗΑR.

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The story of a brand: 40 years of Engel & Vӧlkers/ Countess Jeannette Beissel von Gymnish by

Countess Jeannette Beissel von Gymnish

Material type:

Text; Format: print festschrift

Publication details: Hamburg: Engel & Völkers AG, 2018

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.287 ENG.

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Ogilvy on advertising / David Ogilvy. by

Ogilvy, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Welbeck, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.1028 OGI. Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 658.1028 OGI.

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Copy That: a Truckload of Formulas, Formats, and Checklists for Effective Copywriting/ Eric D. Nelson by

Nelson, D. Eric

Edition: 1st ed.

Material type:

Text; Format: print

Publication details: Eric D. Nelson, 2025

Availability: Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 659.132 NEL.

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Tested advertising methods / John Caples ; foreword by David Ogilvy ; introduction by Gordon White. by

Caples, John

Edition: 4th ed. / revised and enlarged

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: U.S. : Paladin Press, 1990

Availability: Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 659.132 CAP.

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The copy book : how some of the best advertising writers in the world write their advertising / edited by D&AD. Series: Bibliotheca universalis (Taschen (Firm))

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Köln : Taschen, 2018

Availability: Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 659.1320922 COP.

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The 22 immuntable laws of marketing / Al Ries and Jack Trout. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: U.K. : Profile Books, 1993

Availability: Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 658.8 RIE.

10.

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Logos that last: how to create iconic visual branding/ by Allan Peters. by

Peters, Allan

Material type:

Text; Format: print

Publication details: Beverly, MA: Rockport, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.827 PET.

11.

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The advertising handbook / Sean Brierley. by

Brierley, Sean

Series: Media practice

Edition: 2nd ed.

Material type:

Text

Publication details: London : Routledge, 2001

Availability: Items available for reference: MC Athens Campus Library: Συλλογή προσωπικού (1)Call number: 659.1 BRI.

12.

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Business and professional communication playbook : essential skills for tomorrow's workplace / Michelle T. Violanti, Stephanie E. Kelly. by

Material type:

Text; Literary form: Not fiction

Publisher: Los Angeles : SAGE, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.45 VIO.

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13.

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Green logistics : improving the environmental sustainability of logistics / edited by Alan McKinnon, Michael Browne, Maja Piecyk, Anthony Whiteing. by

McKinnon, Alan C

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: London ; Philadelphia : Kogan Page, 2015

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.7028 MCK.

14.

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Building a culture of conscious leadership / David Potter and Jens Starke. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: London ; New York : Routledge Taylor & Francis Group, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.4092 POT.

15.

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Advertising creative : strategy, copy, and design / Tom Altstiel, TBA Marketing Group LLC, Jean Grow DEI, Marquette University, Dan Augustine, EPIC Creative, Joanna L. Jenkins, Moore College of Art and Design. by

Altstiel, Tom

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Los Angeles : SAGE, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 659.1 ALT.

16.

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Advertising : theory and practice in the digital age / Sevil Yesiloglu, Joyce Costello. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Thousand Oaks : Sage Publications Ltd, 2023

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 659.144 YES.

17.

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A very short, fairly interesting and reasonably cheap book about brand management / Michael Beverland, Pinar Cankurtaran. by

Beverland, Michael

Series: Very short, fairly interesting & cheap books

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: Thousand Oaks : SAGE Publishing, 2025

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.827 BEV.

18.

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The one minute manager balances work and life : invaluable advice for getting the most out of life / Ken Blanchard, D.W. Edington, Marjorie Blanchard ; illustrations by Ron Weil with Frank Eisenzimmer. by

Series: One minute manager library

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : HarperCollins, 2004

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 650.11 BLA.

19.

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Leading at a higher level : Blanchard on leadership and creating high performing organizations / the founding associates and consulting partners of the Ken Blanchard Companies ; with an introduction by Ken Blanchard. by

Blanchard, Kenneth H

Material type:

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007

Availability: Items available for loan: MC Athens Campus Library (1)Call number: 658.4092 BLA.

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Your search returned 19 results.