The advertising handbook / Sean Brierley.

By:

Brierley, Sean

Material type:

TextSeries: Media practicePublication details: London : Routledge, 2001.Edition: 2nd edDescription: 297 p. : ill., ports. ; 24 cmISBN:

0415243912

Subject(s):

Summary: The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 BRI (Browse shelf(Opens below))	1	Συλλογή προσωπικού	9780000099822

Previous ed.: 1995.

Includes bibliographical references and index.

The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

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The advertising handbook / Sean Brierley.