Services Marketing / Integrating Customer Focus Across the Firm
Services Marketing / Integrating Customer Focus Across the Firm
- 2nd
- Irwin Mcgraw-Hill, 2000
- 620
Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
72312211
Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
72312211