Mediterranean College

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Services Marketing / Integrating Customer Focus Across the Firm

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 2000Edition: 2ndDescription: 620ISBN:
  • 72312211
Contents:
Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
Summary: Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 ZEI (Browse shelf(Opens below)) 1 Available 9780000015327

Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.

Introduction to Services, Focus on the Customer, Listening to Customer Requirements, Aligning Strategy and Service Design and Standards, Delivering and Performing Service, Managing Service Promises, The Big Picture and Closing all the Gaps, Cases, Index.

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