Mediterranean College

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Consumer Behavior and Marketing Action / Fifth Edition

Contributor(s): Material type: TextPublication details: South-Western Publishing Co, 1995Edition: 5thDescription: 798ISBN:
  • 538844337
Contents:
Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.
Summary: Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.
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Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

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