International Marketing / Third Edition
Material type:
TextPublication details: Butterworth Heinemann, 1998Edition: 3rdDescription: 524ISBN: - 750622415
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MC Athens Campus Library | 658.848 PAL (Browse shelf(Opens below)) | 2 | Available | 9780000013279 |
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| 658.848 KEE Global Marketing Management / Fifth Edition | 658.848 KOT Global Marketing Management | 658.848 MUH International Marketing / A Global Perspective | 658.848 PAL International Marketing / Third Edition | 658.848 PAN V.I Διεθνές Εξαγωγικό Μάρκετινγκ. Τόμος I | 658.848 PAT Διεθνές Μάρκετινγκ | 658.848 PAT Διεθνές και Εξαγωγικό Marketing στα Πλαίσια της Παγκοσμιοποίησης |
The ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index.
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