Mediterranean College

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Competitive Retail Marketing / Dynamic Strategies for Winning and Keeping Customers

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1991Description: 236ISBN:
  • 77075676
Summary: A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.
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A practical and comprehensive guide to formulating and implementing successful retail marketing strategy. Foreword, Acknowledgements, Introduction, Key Issues in Marketing Strategy, Understanding the Environment, Fitting the Company with its Environment, Key Issues in Managing Retail Markets, Index.

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