Mediterranean College

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Managing Innovation / Integrating Technological, Market and Organizational Change

Contributor(s): Material type: TextPublication details: John Wiley & Sons, Ltd, 2005Edition: 3rdDescription: 582ISBN:
  • 470093269
Summary: This book is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. Managing For Innovation, Taking a Strategic Approach, Establishing Effective External Linkages, Building Effective Implementation Mechanisms, Creating the Innovative Organization, Assessing and Improving Innovation Management Performance, Index.
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This book is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. Managing For Innovation, Taking a Strategic Approach, Establishing Effective External Linkages, Building Effective Implementation Mechanisms, Creating the Innovative Organization, Assessing and Improving Innovation Management Performance, Index.

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