Marketing / Concepts and Strategies

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TextPublication details: Houghton Mifflin Company, 1993Edition: 8thDescription: 886ISBN:

395629659

Contents:

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

Summary: An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PRI (Browse shelf(Opens below))	1	Available	9780000015280

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Previous	658.8 PIE Market-Led Strategic Change / Making Marketing Happen in Your Organization	658.8 PIE Market-Led Strategic Change / Transforming the Process of Going to Market	658.8 POL Κοινωνικό Μάρκετινγκ	658.8 PRI Marketing / Concepts and Strategies	658.8 RAN Effective Marketing / Self-Development for Managers	658.8 REE Industrial Marketing / Analysis,Planning and Control	658.8 RIE The 22 immuntable laws of marketing /	Next

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Marketing Management, Selected Applications.

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Marketing / Concepts and Strategies

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