Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing / Concepts and Strategies Third European Edition

Contributor(s): Material type: TextPublication details: Houghton Mifflin Company, 1997Edition: 3rdDescription: 842ISBN:
  • 395790050
Contents:
Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.
Summary: Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.
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Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

Marketing Defined, Understanding and Targeting Markets, Product and Branding and Packaging and Service Decisions, Place (Distribution and Channel) Decisions, Promotion Decisions, Pricing Decisions, Manipulating the Marketing Mix, Marketing Management.

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