Market Research / A Guide to Planning, Methodology and Evaluation

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Material type:

TextPublication details: Kogan Page Limited, 1999Edition: 2ndDescription: 240ISBN:

749429178

Contents:

What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

Summary: What is Market Research, Applications, Planning Market Research, Desk Research, Qualitative Research, Quantitative Research, Samples, Questionnaire Design, Data Collection Methods, Product Testing, Data Analysis, Reporting, The Market Research Industry, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.83 HAG (Browse shelf(Opens below))	1	Available	9780000016034

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Previous	658.827 ROS Strategic Brand Management / 2nd Edition	658.83 BUR Marketing Research / Online Research Applications	658.83 FOT Διαχρονική Εξέλιξη Συμπεριφοράς Καταναλωτή και Ποιοτικές Έρευνες Marketing	658.83 HAG Market Research / A Guide to Planning, Methodology and Evaluation	658.83 HOL Practical Marketing Research / An Integrated Global Perspective	658.83 HOU Επιτυχημένη Έρευνα Αγοράς σε μια Εβδομάδα / Εκπόνηση Σχεδίων, Επιλογή Τεχνικής, Ανάλυση Δεδομένων, Έκθεση Αποτελεσμάτων	658.83 KIR Έρευνα Αγοράς	Next