Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Insights from A to Z / 80 concepts every manager needs to know

Contributor(s): Material type: TextPublication details: John Wiley & Sons, Ltd, 2003Description: 208ISBN:
  • 471268674
Summary: The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.
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The most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index.

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