Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Communications / Contexts, Strategies and Applications

Contributor(s): Material type: TextPublication details: Financial Times - Prentice Hall, 2002Edition: 3rdDescription: 792ISBN:
  • 273655000
Summary: This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.
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This book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters.

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