Tourism Marketing and Management Handbook / Student Edition
Material type:
TextPublication details: Prentice Hall, 1995Edition: 1stDescription: 558ISBN: - 134395301
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MC Athens Campus Library | 338.4/791 WIT (Browse shelf(Opens below)) | 1 | Available | 9780000027894 |
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| 338.4/791 SEL The Tourist Image / Myths and Myth Making in Tourism | 338.4/791 SHA Critical Issues in Tourism / A Geographical Perspective | 338.4/791 THE Global Tourism / The Next Decade | 338.4/791 WIT Tourism Marketing and Management Handbook / Student Edition | 338.4/791091724 LEA Tourism and Development in the Third World | 338.4/79140455 BOI Coping with Tourists / European Reactions to Mass Tourism | 338.4/79147 HAL Tourism and Economic Development in Eastern Europe and the Soviet Union |
A comprehensive reference source to crucial issues in tourism marketing and management, in a practical and user-friendly format. Preface, Introduction, The Tourism Environment, Structure, Regional and Public Sector Policies, Trends and Developments, Tourism Management, Strategic and Operational Management, Financial Management, Quality Management, Tourism Marketing, Consumer Behavior and Marketing Research and Segmentation, Managing the Marketing Mix, Strategic Marketing and Planning, Analytical Methods Applied to Tourism, Index.
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