Sales and Marketing for the Travel Professional
Material type:
TextPublication details: Glencoe/ Mcgraw-Hill, 1995Description: 192ISBN: - 26808676
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 338.4/791/02373 FOS (Browse shelf(Opens below)) | 1 | Available | 9780000027986 |
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| 338.4/3796 SCH Sports Marketing / It's Not Just a Game Anymore | 338.4/764794 GO Globalization Strategy in the Hotel Industry | 338.4/7664 WIL Fast Food/ Slow Food/ The Cultural Economy of the Global Food System | 338.4/791/02373 FOS Sales and Marketing for the Travel Professional | 338.4/791/072 RYA Researching Tourist Satisfaction / Issues, Consepts, Problems | 338.4/791 BAR Introduction to the Hospitality Industry / Seventh Edition | 338.4/791 DAV Sales and Marketing for Travel and Tourism / Second Edition |
Preface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.
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