Sports Marketing / A Strategic Perspective
Material type:
TextPublication details: Pearson - Prentice Hall, 2005Edition: 3rdDescription: 506ISBN: - 131440772
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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MC Athens Campus Library | 796/.06/98 SHA (Browse shelf(Opens below)) | 1 | Available | 9780000036681 |
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| 796/.01 MIC Sports in America | 796/.01 WAN Sport Psychology | 796/.01 WEI Foundations of Sport and Exercise Psychology / Third Edition | 796/.06/98 SHA Sports Marketing / A Strategic Perspective | 796.01 COC Solutions in Sport Psychology | 796.01 DOG Ψυχολογία στη Φυσική Αγωγή και τον Αθλητισμό | 796.01 TAY Applying Sport Psychology / Four Perspectives |
Business Perspective - Strategic Approach - Spotlight on Ethics - The Most Current Examples. Preface, Contingency Framework for Strategic Sports Marketing, Planning for Market Selection Decisions, Planning the Sports Marketing Mix, Implementing and Controlling the Strategic Sports Marketing Process, Index.
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