Managing Customer Relationships / A Strategic Framework
Material type:
TextPublication details: Wiley, 2011Edition: 2ndDescription: 514ISBN: - 9780470423479
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8/12 PEP (Browse shelf(Opens below)) | 1 | Available | 9780000063625 |
Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
Preface, Principles of Managing Customer Relationships, The Thinking Behind Customer Relationships, Idic Implementation Process: A Model for Managing Customer Relationships, Identifying Customers, Differentiating Customers by their Needs, Privacy and Customer Feedback, Measuring and Managing to Build Customer Value, Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise, Where Do We Go from Here, Index.
There are no comments on this title.