On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review

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TextPublication details: Harvard Business Review Press, 2013Description: 216ISBN:

9781422189887

Summary: Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	REF 658.8/02 BHR (Browse shelf(Opens below))	1	Available	9780000097460

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Previous	REF 658.4/092 BHR On Leadership / If You Read Nothing Else on Leadership and Read These Definitive Articles from Harvard Business Review	REF 658.4 BHR On Managing Yourself / If You Read Nothing Else on Managing Yourself and Read These Definitive Articles from Harvard Business Review	REF 658.404 MER Project Management / A Managerial Approach	REF 658.8/02 BHR On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review	REF 658.8/48 BAI V.2 International Marketing Handbook / Volume 2: Indonesia - Trinidad and Tobago	REF 659.1 BEL Διαφήμιση και Προώθηση / Ολοκληρωμένη Επικοινωνία Μάρκετινγκ	REF 669.1 MCG The Making, Shaping and Treating of Steel / Ninth Edition	Next

Rethinking Marketing, Branding in the Digital Age, Marketing Myopia, Marketing Malpractice, The Brand Report Card, The Female Economy, Customer Value Propositions in Business Markets, Getting Brand Communities Right, The One Number You Need to Grow, Ending the War Between Sales and Marketing, Index.

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On Strategic Marketing / If You Read Nothing Else on Marketing that Delivers Competitive Advantage and Read These Definitive Articles from Harvard Business Review

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