Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Ogilvy on advertising / David Ogilvy.

By: Material type: TextPublication details: London : Welbeck, 2023Description: 342 p. : ill. (some col.) ; 20 cmISBN:
  • 9781802794960
Subject(s): Summary: Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
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Includes bibliographical references and index.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

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